Category: Marketing News Toledo

Organic SEO Search Engine Optimization / Local Search Marketing Service That Work!

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Outdated Websites Cost More Than You Think!

Outdated Websites Cost More Than You Think Today’s Digital Consumers Expect To Do Business With Companies That Are Current. When They See A Site With Outdated Design, They Click Off. Don’t Let This Be Your Website. A New Website Might Cost Less Than The Sales You Are Losing To An Outdated Website Design.  I Can Help You…
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What’s the Biggest Challenge To Getting Your Website Ranked on Google?

What’s the Biggest Challenge To Getting Your Website Ranked on Search Engines Like Google? Keyword selection is the biggest challenge to getting your website to rank on Google searches. Search engine optimization includes On-Page and Off-Page SEO techniques so you want to use the right keywords in both cases. When people use a search engine,…
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Is SEO Now Irrelevant?

Somebody on Quora recently asked: Is SEO Now Irrelevant? Here is my answer: Wait. What? Really? Are you asking if it is important to understand how search engines rank pages? Only if you want to be found on the first page of search results for relevant search terms in a competitive landscape. Google is pretty…
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What Can SEO Do For Your Website? Real World Results!

What Can SEO Work Do For Your Website Traffic? The real world SEO results examples shown below are for two different SEO clients.  Actual SEO results are shown. The first chart is for a company that wanted more traffic from a nearby city.  They now rank on page one at google for search results including…
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AFFORDABLE WEBSITE DESIGN ~ FAST WEBSITE DESIGN!

Want A Website Designed FAST, One You Can Manage Yourself, But Need A Little Help To Get Started? Creating a Website from the beginning can be a little tricky.  There are a lot of moving parts to domain registration, hosting setup, control panel and email configuration, theme and plugin selection.  It could take tens or…
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How do Website Design, SEO, and PPC All Work Together?

How do Website Design, SEO, and PPC All Work Together? Unless you want to waste a lot of time and money, a website design project should never start with design.  It should start with opportunity analysis, meaning keyword research to determine what people who could become site visitors or customers are actually searching for.  What is their…
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Digital Marketing Toledo, WebSite Design Toledo, .Website Re-Design Toledo

Are You Asking The Right Questions To Turn Leads Into Customers?

Are You Asking The Right Questions To Turn Leads Into Customers? In the book “The Innovators DNA”, authors Jeffy Dyer, Hal Gregersen and Clayton M. Christensen discuss four types of effective questions. Let’s say you’ve recently noticed fewer leads coming in through your webpage where customers can request a quote.  Look at the difference between the…
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Google Adwords Clickthrough Rate

Our own Google Adwords Clickthrough rate is improving.  What about yours?  If we can do it for ourself we can do it for YOU! Your AdWords Ad can outperform those who bid more, and rank higher when SEO and AdWords are done in hamony. In fact, Good SEO can allow your AdWords Ad to rank…
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Why You Should Do What You Do Best, and Leave the SEO to an Expert

Why You Should Do What You Do Best, and Leave the SEO or Digital Marketing to an Expert Everyone has strengths and weaknesses. A common business instinct (and potential big mistake) is to focus time and attention on what seems wrong and attempt to make corrections on your own.  But this approach means time and energy…
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Should You Do SEO, Build New Website or Re-Design Current Website?

Q.  What should you do first to increase your online lead generation and sales? SEO?  New Website?  Re-Design Website? A:  Instead of “Either/Or” The best answer is “Both/And”.  This was not a trick question but hopefully, it was a thought-provoking question.   SEO work should be done in concert with Website Design and Content Development.  When SEO…
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