How To Choose Between Google Ads, Social Media Campaigns, or SEO? Google Ads can be expensive unless you know what you are doing and have a highly targeted niche value proposition. Otherwise, you end up bidding against industry giants – and losing. Social Media posts are profoundly helpful if keywords and links are used wisely without sounding…
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What is Web Development and What Does a Web Developer Do? A web developer, also referred to as a programmer, works with clients to create designs and work primarily on the client’s website development. A web developer is usually an independent contractor or freelance web designer hired by a business to complete their website and…
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Should Businesses Like Yours Stand Taller or Hunker Down In the Age of Covid-19? Maybe it’s time to stand taller online? Or maybe it’s time to hunker down? Business is taking place even if the market might “look” like a ghost town in traditional terms… Is it time to boost your website visibility with some…
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Do Google Ads Work For Realtors or Real Estate Teams? Earlier this year, a leading Toledo Real Estate Team wanted to enter a new market area. A Google Ads campaign was created and managed around SEO research and buyer interests generated traffic and leads. We started in March and ended in August. Every month got…
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Adding your website to legitimate industry directory sites is a good move to create inbound links from sites with ‘related’ content. This alone won’t push your site down, and in fact will raise the volume of your ranking signals to Google. If the squeaky wheel gets the oil, then go ahead and make some noise!…
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Monthly Programs For Continual Improvement: Many of my clients follow a strategy I teach, with a steady investment in a Web of Web’s using legitimate Doorway Sites to improve organic SEO rank or reduce PPC cost, or both, for all web presence efforts. Doorway sites are simple at first, because they are done on a…
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How do Website Design, SEO, and PPC All Work Together? Unless you want to waste a lot of time and money, a website design project should never start with design. It should start with opportunity analysis, meaning keyword research to determine what people who could become site visitors or customers are actually searching for. What is their…
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