Marketing is about Consumer Needs, Not About Your Company Marketing is a discipline that should inform EVERYTHING in the organization, top down. A common definition of Marketing includes the need to address the 4 P’s of Product, Price, Place, Promotion. Some current approaches add a 5th P, which is People. Marketing activities are based on…
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What is Marketing? Is It More than Selling? Hint: Start With A Deep Dive on Why Your Company Exists! Loading… Somebody on LinkedIn recently asked me for advice for a startup. I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up…
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What’s the Best Way to Manage and Train Freelancers or Employees? Hint: Start With A Deep Dive on Why Your Company Exists! Somebody recently asked me for advice for a startup regarding freelancer and employee training and management. I took a look at their company page and it appeared to me that they specialized in…
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Adding your website to legitimate industry directory sites is a good move to create inbound links from sites with ‘related’ content. This alone won’t push your site down, and in fact will raise the volume of your ranking signals to Google. If the squeaky wheel gets the oil, then go ahead and make some noise!…
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Monthly Programs For Continual Improvement: Many of my clients follow a strategy I teach, with a steady investment in a Web of Web’s using legitimate Doorway Sites to improve organic SEO rank or reduce PPC cost, or both, for all web presence efforts. Doorway sites are simple at first, because they are done on a…
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Outdated Websites Cost More Than You Think Today’s Digital Consumers Expect To Do Business With Companies That Are Current. When They See A Site With Outdated Design, They Click Off. Don’t Let This Be Your Website. A New Website Might Cost Less Than The Sales You Are Losing To An Outdated Website Design. I Can Help You…
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What’s the Biggest Challenge To Getting Your Website Ranked on Search Engines Like Google? Keyword selection is the biggest challenge to getting your website to rank on Google searches. Search engine optimization includes On-Page and Off-Page SEO techniques so you want to use the right keywords in both cases. When people use a search engine,…
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Somebody on Quora recently asked: Is SEO Now Irrelevant? Here is my answer: Wait. What? Really? Are you asking if it is important to understand how search engines rank pages? Only if you want to be found on the first page of search results for relevant search terms in a competitive landscape. Google is pretty…
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What Can SEO Work Do For Your Website Traffic? The real world SEO results examples shown below are for two different SEO clients. Actual SEO results are shown. The first chart is for a company that wanted more traffic from a nearby city. They now rank on page one at google for search results including…
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How do Website Design, SEO, and PPC All Work Together? Unless you want to waste a lot of time and money, a website design project should never start with design. It should start with opportunity analysis, meaning keyword research to determine what people who could become site visitors or customers are actually searching for. What is their…
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