Textual Content Marketing is Ding Dong Dead if it arrives without visual content. Long Live VISUAL Content Marketing. Photos, infographics, memes, illustrations, and videos are just a few forms of visual content that are having a huge impact on the way people consume information. All of these visual assets will only continue to grow in…
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What is Marketing? An old story based on asking seven blind men to describe an elephant after encountering a small part of the elephant by touch demonstrates the idea that understanding something in part is not the same as understanding it in full. Perhaps you have heard the story? It goes something like this: One blind…
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Digital Marketing Perspectives I was thinking about the veritable blizzard of “How-to-do-digital-marketing” articles online when a recent snowfall blanketed our city in white. Many people took pictures. But most of them looked the same. It’s easy to get a feel for what a lot of snow looks like in a wide shot. Yes, snow is…
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