MARKETING COMMUNICATION & BRAIN SCIENCE: The Secret To Getting Audience Attention
MESSAGE CRAFTING FOR ATTENTION: How Marketers Get Prospects To Think & TAKE ACTION! Science tells us that EVERY HEALTHY BRAIN has a biological gatekeeper called a Reticular Activating System, (RAS) to help it be alert to danger or opportunity while otherwise staying focused on the task at hand. As the Gatekeeper of Conscious Attention, the RAS…
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