People often ask me, “How long does it take to rank on page one at Google?” The answer is, you can rank on page one of Google Search Engine Results Pages in less than a month. But this leads to better questions: Rank for what? Why rank at all? Rank for who? What is page…
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How To Choose Between Google Ads, Social Media Campaigns, or SEO? Google Ads can be expensive unless you know what you are doing and have a highly targeted niche value proposition. Otherwise, you end up bidding against industry giants – and losing. Social Media posts are profoundly helpful if keywords and links are used wisely without sounding…
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Search Engine Optimization is a Digital Marketing Skill Abbreviated as “SEO.” Search Engines mean Google. They own over 90% of all search volume so… until you have a 90% market share you don’t have to concern yourself much with how Bing (2.5% share) or Yahoo (1.5% share) do things. The skill or practice of SEO…
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A reader on Quora asked the following question: Why does Google penalize excessive uses of the same keyword/terminology on the same webpage? https://www.quora.com/Why-does-Google-penalize-excessive-uses-of-the-same-keyword-terminology-on-the-same-webpage I answered as follows: NO! NO! NO! REPETITION is NOT the same as DENSITY! Using Keywords OFTEN and CORRECTLY is still a winning strategy. Every page should have a reason to…
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Q: What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ? A: “That Depends…” It would be important to remember why you have a website in the first place. You want more people to know about your business… right? Not only do you want them to know about the business, but you…
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What is Web Development and What Does a Web Developer Do? A web developer, also referred to as a programmer, works with clients to create designs and work primarily on the client’s website development. A web developer is usually an independent contractor or freelance web designer hired by a business to complete their website and…
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Marketing is about Consumer Needs, Not About Your Company Marketing is a discipline that should inform EVERYTHING in the organization, top down. A common definition of Marketing includes the need to address the 4 P’s of Product, Price, Place, Promotion. Some current approaches add a 5th P, which is People. Marketing activities are based on…
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Important News Breaking For WordPress Site Owners: WordFence Threat Intelligence Team has been tracking a sudden and dramatic uptick in attacks targeting plugin and theme vulnerabilities. The campaign began on April 28, 2020 and increased to target nearly one million WordPress sites. Due to the sheer volume and variety of attacks and sites that we…
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What is Marketing? Is It More than Selling? Hint: Start With A Deep Dive on Why Your Company Exists! Loading… Somebody on LinkedIn recently asked me for advice for a startup. I took a look at their company page and it appeared to me that they specialized in sales, although the word “marketing” comes up…
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What’s the Best Way to Manage and Train Freelancers or Employees? Hint: Start With A Deep Dive on Why Your Company Exists! Somebody recently asked me for advice for a startup regarding freelancer and employee training and management. I took a look at their company page and it appeared to me that they specialized in…
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