People often ask me, “How long does it take to rank on page one at Google?” The answer is, you can rank on page one of Google Search Engine Results Pages in less than a month. But this leads to better questions: Rank for what? Why rank at all? Rank for who? What is page…
Read more
How To Choose Between Google Ads, Social Media Campaigns, or SEO? Google Ads can be expensive unless you know what you are doing and have a highly targeted niche value proposition. Otherwise, you end up bidding against industry giants – and losing. Social Media posts are profoundly helpful if keywords and links are used wisely without sounding…
Read more
Search Engine Optimization is a Digital Marketing Skill Abbreviated as “SEO.” Search Engines mean Google. They own over 90% of all search volume so… until you have a 90% market share you don’t have to concern yourself much with how Bing (2.5% share) or Yahoo (1.5% share) do things. The skill or practice of SEO…
Read more
A reader on Quora asked the following question: Why does Google penalize excessive uses of the same keyword/terminology on the same webpage? https://www.quora.com/Why-does-Google-penalize-excessive-uses-of-the-same-keyword-terminology-on-the-same-webpage I answered as follows: NO! NO! NO! REPETITION is NOT the same as DENSITY! Using Keywords OFTEN and CORRECTLY is still a winning strategy. Every page should have a reason to…
Read more
Q: What is More Important, SEO, Website Design, Website Content, or Marketing Strategy ? A: “That Depends…” It would be important to remember why you have a website in the first place. You want more people to know about your business… right? Not only do you want them to know about the business, but you…
Read more
Neil Patel, a thought leader in the SEO space, said it so well, in a recent video, that I am posting the transcript for the benefit of my SEO clients. Source: https://www.youtube.com/watch?v=wc_uo1prLg8 How Long Does SEO Take to Work For a New Website? “This is by far my most frequently asked question that I get,…
Read more
SEO for Toledo: How “Long Tail Keywords” Get You Ranked on Top at Google. According to Search Engine Guide: “Amazon makes 57% of their sales from long-tail keywords.” Let that sink in for a minute….. Also, according to Niel Patel, an acknowledged leader in the SEO space (and expensive services too!), “…long-tail variations, especially…
Read more
What is the Best SEO Provider for Your Business? How Do You Choose? The best SEO service provider is one that can rank their own website for search terms like organic SEO, organic SEO provider, or organic SEO service. You might want to also spell out SEO as Organic Search Engine Optimization. SEO for Nationwide or…
Read more
Notes About SEO Service Worth Sharing: adapted for a wider audience from an email I sent to a prospective client this week. SEARCH ENGINES ARE WHERE YOU AND YOUR AUDIENCE MEET Can your prospects find you when using search engines? If not, then a lot of business is getting away! Organic on-page Search Engine Optimization…
Read more
How To Choose an SEO Provider A good SEO Provider should have ranked their own website on page one of Google Search Result for industries, categories, services, or audiences that they serve It stands to reason that if they can rank their own own efforts, they can rank yours! Further, proof of experience ranking clients…
Read more
Recent Comments